Marketing3 Min Read

Top 5 Things That Every Event Planner Should Know

The event industry is something that is growing month after month. It is filled with hundreds of planners that are all fighting for the same clients. So how do you separate yourself as a key player in the industry and become the go to event planner for events? Here are 5 tips that will help you take your Event Planning business to the next level.


1. Follow-Ups Are Key

It may seem strange that the first thing to remember when planning an event, is the last step in the process, but following up with your attendees is crucial. You would be surprised with how valuable getting in touch with people after your event ends can be. Communicating with them within a week after your event ends is a great way to get feedback, thank them for attending, and attain potential leads! No matter how many attendees are at the event, they are all potential customers. If they enjoyed your event, and you follow up with them, it is a great way for them to connect you to their good time. Recapping the event on Social Media is another great way to increase the traffic to your event planning service, and remind the people there how great the experience was!


2. Find a Way to Get Your Attendees Engaged

How many times have you been to an event and seen a bunch of people standing around, and not interacting? As an event planner, it is important to find cool new ways to keep them engaged with your event, and interacting with each other. There are a variety of different ways to go about doing this. Everyone loves giveaways. If it is applicable, find a way to implement a couple of these into your event. You can also think about getting a key-note speaker that will stir some excitement.  Regardless of what the purpose of your event is, try and find ways to get people communicating with each other.


3. Focus on the Attendee Experience

At the end of the day, if your attendees have a good time, that goes a long way in scoring the quality of your event. Think of ways to make their lives easier and more fun when they are at your event. Something that can help could be an Event App. Creating a paperless experience for your attendees can be huge. No one wants to carry around a paper agenda, handouts, and business cards all night. Find a way to take all of this hassle out of attending an event. The only thing on their mind while they are there should be how amazing your event is and how good of a time they are having.


4. Keep Up with Technology Trends

As an event planner, you need to present an “image” to your clients. Using old school tech is not the best look. Keeping up with the latest software is invaluable. You would be surprised how tech savvy the older demographic is now. It isn’t just the kids who are taking advantage of all the technology that is available. Again, event apps are a cool way to show your attendees and clients that you can bring these up and coming trends into their events. It is also important to attain all of the data surrounding your live events. This is something that has eluded Event Planners for some time now. With the technology out there today, there is no excuse for not being able to find the tools to give you the information that will tell you exactly what happened at your event. It is one thing to be there and see the interactions and experiences your attendees are having, but it’s another to be able to look at valuable data and evaluate what really happened.  


5. Make Sure you Have a Good Team

Surrounding yourself with good help will make your job much less stressful. There is no reason that you should be understaffed, or have low quality assistance. Don’t be afraid to ask for volunteers as well! Furthermore, you may not be an expert in every field that the Event requires. Talking with people who specialize in certain areas is nothing to be ashamed of. Don’t become too territorial of your event. It should definitely be your image, but sometimes, asking for help if you need it can make all of the difference.

Andrew Price
Andrew Price