Written by Jing Yi Gao on May 23, 2017
It should come as no surprise that the iPhone is the most popular smartphone in the United States. With more than 169 million smartphone users across the country, 41.9% of them use Apple. Steve Jobs, the famous innovator, had some amazing marketing techniques that everyone could learn. After doing some research, I picked out three of Steve Jobs’s marketing strategies that can benefit your events.
Here are 3 marketing strategies to, “the ones who see things differently.”:
Experience should be the most important thing on your checklist as an event planner. Jobs said, “If a user is having a problem, it’s our problem.” There should not only be satisfaction, but also value. It is good to put yourself in the attendees‘ shoes and analyze how it feels to attend your own events. That way, you will have a more clear view of what can be improved.
Understand what your event is about, and what it is trying to communicate. Apple does not sell electronics, they sell lifestyles. During a Ted Talk conference, Simon Sinek talked about the Golden Circle of business. The outside membrane is the “what you do”, the middle layer is “how you do it”, and the center core is “why you do it”. Everyone knows what they do and some know how they do it, but few understand why they do what they do. While others work from the outside to in, Apple was able to work from inside out.
Passion is a fundamental element of Apple. Steve Jobs once said, “The ones who are crazy enough to think that they can change the world, are the ones who do.” Let your passion be your drive to success. Be creative and take the extra measure to guarantee good performances. Show love to your events so that others are able to do so as well.
Know the business strategy of successful companies, incorporate these three marketing techniques into yours, and become the Steve Jobs of event planning!
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