Social Media for Events3 Min Read

Event Planner’s Secret Weapon: Snapchat

Event Marketing Example: Through SnapchatEvent Marketing Example: Through Snapchat

Ready, Set, Snap (The Smart Way)!

When it comes to the latest event technology, there’s a new ghoul in town.

As someone who is expected to know the latest tools in event technology, you do have the ability to ensure a more personalized experience for your attendees through the use of social media’s youngest player.

First off, let’s state the obvious. It’s 2017. People don’t text, they snap.

Snapchat is really big!

With over 300 million active users and 10 billion video views every day, it is likely that your event attendees are more interested in getting their snap in than actually paying attention to their surroundings.

So what is Snapchat’s secret weapon for event planners in 2017?

Your event needs a Snapchat geo-filter.

Your attendees will be sending thousands of snaps during your event, so why not allow them to share the love using your branded geo-filter? It’s the latest event technology. Not only can geo-filters add a unique experience to your next event, but they also allow for heightened self-promotion (for a reasonable price)!



Here’s how to set up your filter in just 5 minutes


1)  Log in to your Snapchat account or create a new one.

Let’s get started by going to : and logging into Snapchat’s On-Demand Geo-filter platform. For best results, use your desktop computer.

Pro Tip: Your username will not be visible to event attendees.


Snapchat Step 1 Login



2)  Upload your design or use the Online Builder [Recommended]

Snapchat gives you the option to use your own tools or design a new Geo-filter using their preexisting templates. Take advantage of this unique event technology to push your brand on a large scale. 

Pro Tip: If you want something super customized, we recommend that you choose the Use Your Own option and use tools like Photoshop and Illustrator for the design. We are featuring Snapchat’s Create Online tool because it is easier, quicker and most importantly requires no Photoshop skills.


Snapchat Step 2 Use or Own or Create Online


3)  Online Builder : Choose the occasion

Snapchat got us covered, fam! Select Occasions to view preexisting event geo-filters. For the Socio team, it looks like Celebrations is most relevant (Happy Birthday, Andrew!) But take your time, check them out.


Snapchat - What's the Occasion


4)  Customize the design of your filter with the Easy-to-use Builder

Here is the fun part! Change the style, color, text and pretty much everything about your filter using Snapchat’s editor.

Pro Tip: At the end of the day, your filter will be an overlay to your attendees picture, so keep it clean and simple for design purposes. Contact information like URLs, hashtags, and social media handles, as well as photographs of people, are not allowed. Here are the full Submission Guidelines.


Snapchat Create Gif


5)  Choose the date/time of your event

From experience, we suggest that you launch your filter 30 min – 1 hour before and after your event so that early comers and late goers can enjoy it too.


Snapchat - Choose A Date



6)  Choose the location of your event

This is the coolest part! Let’s geo-fence the venue of our event! Only the attendees that are Snapping at this location will be able to use your branded geo-filter!

Pro Tip: The current cost of the geo-filter will appear in the top left corner. Make sure your Geofence is between 20,000 and 5,000,000 square feet, otherwise it won’t display the price! Snapchat charges around $5 per 20,000 square feet.


Snapchat - Choose Location


7)  Submit and Checkout

Almost done! Just name your geo-filter, and choose “Business” as the type of your filter.

P.S: A Business Geo-filter is one that promotes a business or a brand which is the case for us today.

Check out your order summary to make sure that everything looks good! Feel free to refer back to the Submission Guidelines to be safe!

Make your payment using a credit card and wait for an email from the Snapchat team stating that your geo-filter is approved.

Protip: We really recommend that you submit your geo-filter at least 3-5 days before your event so that if you get rejected for any reason you will have time to re-submit.


Snapchat - Payment


8)  Analyze the results

Once your event is over and the filter is expired, you will be able to come back to the dashboard, hover over your username and click on “My Orders” to see the metrics for your event. Using these metrics, you will be able to see metrics on how your geo-filter performed: how many views were received? How many people used it?

Yarkin Sakucoglu
Yarkin Sakucoglu
Passionate SaaS entrepreneur. CEO & Co-founder at Socio. We help #eventprofs take their events to the next level with our event management software 🚀 Forbes 30U30