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What Can Event Organizers Learn from the McGregor vs. Mayweather Fight?

    Written by Andrew Price on August 22, 2017

Photo credit: All Access


Now I know what you are probably thinking… What in the world does this blog have to do with us eventprofs? And let’s face it, you have a good point. However, there is so much that you can learn from the McGregor vs. Mayweather fight because, at the end of the day, this fight is in fact just an event…


Instead of boring you with a long list of takeaways that, which if you’re like me, you’d just forget anyway, here are just 2 simple things that you can learn from the McGregor vs. Mayweather fight that are applicable to your event:


1) Promotion, Promotion, Promotion!

Whether Mayweather and McGregor actually hate each other or not, they have become more like characters at this point than boxers. The hype and the buzz surrounding this event has not been generated from boxing fanatics, or the evenly matched talent level from each side. It is from the “show” that the main attractions are creating. In fact, if you just looked at the event on paper, it would feel more like a pre-season exhibition than a primetime Pay-Per-View main event.

Mayweather is undefeated at 49-0 going up against someone who has never fought a professional boxing match in their life! He has played an entirely different sport up until the point where he steps into the ring with one of the best boxers of all-time!

So why will this be the most watched boxing event of all time? The promotion of the fight has been nothing short of legendary. Both of the fighters (main characters) have held nothing back and have only enticed people to want to tune in. Believe it or not, you can do something similar with your event!

Make sure that you are pumping out intriguing content and creating that buzz around your event. Try and get the people involved with your event to do the same through their own outlets as well. Promotion is the best way to increase attendance, and create a lot of excitement all built around the facade that you wish to create.


2) Be Bold

Bold may be the best word to describe Connor McGregor. From his decision to leave UFC (a sport that he was the face of) to his notorious trash talk, he puts on the face of fearing nothing. This façade has earned him millions of dollars and given him a mental edge in many of his fights.
In a culture where people are almost encouraged to stick to the status quo, breaking free of what is “safe” may be the best thing that could ever happen to your event. Take some risks and don’t be afraid to be great. Be bold in your decision making and follow your gut.

If you think you have some fresh ideas that may take your event to the next level, don’t be afraid to pull the trigger and go after them! At the end of the day, most people will leave a cookie cutter event with no real lasting memory or take away. As cliché as it may sound, there is a time to go big, or go home.


There is a lot to be learned from this McGregor vs. Mayweather event. Just think about it, when have you seen people get this excited about a boxing match before? Give the credit to the promotion and boldness surrounding the event.



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