Written by Yarkin Sakucoglu on December 26, 2017
As one of the leading event app providers, we received an exciting update from Apple, regarding white label event apps, stating that they updated section 4.2.6 in the App Store Review Guidelines.
Previously, the App Store guideline announced the ban of white label event apps that were built by commercialized templates or app generation services. This policy put event professionals all around the world in fear.
Finally, after thousands of professionals voicing for a change to this controversial guideline, including the US Congress, Apple decided to make a revision.
The 4.2.6 App Store guideline stated:
“4.2.6 Apps created from a commercialized template or app generation service will be rejected.”
The revised 4.2.6 App Store guideline states:
“4.2.6 Apps created from a commercialized template or app generation service will be rejected unless they are submitted directly by the provider of the app’s content. These services should not submit apps on behalf of their clients and should offer tools that let their clients create customized, innovative apps that provide unique customer experiences. Another acceptable option for template providers is to create a single binary to host all client content in an aggregated or “picker” model, for example as a restaurant finder app with separate customized entries or pages for each client restaurant, or as an event app with separate entries for each client event.”
If you are an event professional who is working with a third party vendor to produce white label event apps, you are now clear to continue using your white label event app as long as:
With this update, Apple wants organizations to participate more actively in the app publishing process. Since getting an Apple Developer Account is a fairly simple process, it doesn’t complicate things for event organizers.
Here is how getting a white label event app would work now: Let’s say SXSW is a client of Socio and want to build a white label event app branded towards their events. SXSW will use Socio to build the event app as usual. Then, Socio will guide SXSW to create a developer account in the App Store and publish the white label event app under their organization’s name.
To make your life as easy as possible, our team prepared a simple guide that will walk you through creating your organization’s Apple Developer Account. Feel free to grab your copy here:
Apple will be waiving the $99 developer fee for all government and nonprofits in early 2018. This is Apple’s effort in hoping to make the transition a little easier for the public.
Phew, how did this even get here? It’s been a wild ride, but it wouldn’t have happened without the support of thousands of event planners. From petitions and letters, the reaction was strong.
On top of the amazing support, even the US Congress got involved. According to Techcrunch, US Congressman Ted W. Lieu (33rd District, California), told Apple it was “casting too wide a net” in its effort.
In the end, Apple’s App Store cleanse was with good intention, and clarified its previous guideline for the better. We want to thank Apple and the event planning community for making this happen.
We are happy to let you know that, the white label event app experience is alive and well! (At least if you are working with Socio)
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